Orocan

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THE CHALLENGE

Orocan encounters the challenge to improve its digital presence, primarily focused on the presentation of its product catalog. Recognizing the necessity for a prototype, the challenge at hand is to overhaul the website's visual appeal, rendering it more captivating and aesthetically pleasing to customers, while effectively highlighting Orocan's diverse product offerings. This challenge underscores Orocan's commitment to enhancing its digital platform and enhancing the overall online customer experience, all aligned with the company's mission to captivate and satisfy its online audience.

OUR APPROACH

Our approach focuses on revamping Orocan's digital presence through an engaging prototype. Our primary goal is to enhance visual appeal and highlight product diversity, ensuring a captivating and user-friendly experience. This aligns with Orocan's mission to satisfy and captivate its online audience, **elevating **their digital platform for an exceptional customer experience.

VISUAL IDENTITY

Orocan's color visual identity epitomizes its dedication to quality and value. The primary colors are blue, symbolizing trust and reliability, and red and white, representing purity and precision. These colors embody Orocan's commitment to delivering sturdy and well-designed products, reflecting the trust and quality the brand stands for. In line with its 'Can of Gold' namesake, Orocan's visual identity radiates trustworthiness and excellence, as evidenced by its seven consecutive Reader's Digest Trusted Brands Gold Award. This distinctive color palette sets the stage for a brand that consistently outshines its competition, encapsulating Orocan's history of quality and value.